Chemical treatments change the hair’s structure. Dyeing, bleaching or perming, chemicals penetrate the cuticle to get into the hair’s cortex. The disruption can leave hair dry and brittle.
The good news. Chemically treated hair is receptive to conditioning treatments. A key is to use a product that can help the damaged cuticle.
Use a conditioner daily, like the one in the Color Defender Collection to soothe hair and reduce cuticle surface friction caused by chemical treatments.